We know that designing and building watches is hard. That's why we set up Apiar Labs, using our
experience and technology to develop bespoke Apiar timepieces or full redesigns. Let Britain's most
cutting-edge brand turn your impossible idea into a reality.
Our Process.
Explore how we brought Brunel's Nova One to life in our lab
Phase 01
Concept Design.
Armed with sketching
and advanced image generation workflows, we collaborate closely to scope out the concept of your
bespoke watch. As an AI-native brand, we iterate rapidly to finalize a design you truly love.
Phase 02
Detailed Design.
Using
industry-leading CAD packages like Fusion and Rhino, we transform your approved concept into a
fully dimensioned and toleranced 3D model, ready for engineering and manufacturing. During this
phase, we also provide physical resin prototypes to ensure perfect proportions.
Phase 03
Engineering.
Here, we make the
design functional. We meticulously evaluate tolerance stack-ups and verify that your watch can
be executed flawlessly to specification, generating fully detailed engineering drawings and CAM
files along the way.
Phase 04
Manufacture.
Working hand-in-hand
with our world-class British manufacturing partners, we coordinate the complete production of
your bespoke timepiece. Every iterative step and development process is proudly executed
entirely within the UK.
Phase 05
Finishing & Assembly.
The raw machined
parts demand the highest level of finishing. Your components undergo precision grinding and
meticulous hand-finishing to rival the most prestigious luxury brands. Finally, the components
are masterfully assembled in the UK to create your finished watch, backed by a 2-year warranty.
Your Vision.
Start your journey to
a
one-of-a-kind timepiece. Tell us whether you're looking to customize an existing Apiar platform or
engineer a completely new design from the ground up.
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