Privacy policy

Effective date: 24/04/2025
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Apiar ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websitewhich is partially hosted on Webflow and Shopify. By using our site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect
We may collect and process the following personal data:
‍Identity Data – such as your name, email address, and shipping or billing address (via Shopify).
‍Marketing Data – including your preferences when signing up for marketing communications.
‍Usage Data – how you interact with our website (via Google Analytics on Webflow).
‍Technical Data – IP address, browser type, and cookie data.

2. How We Collect Information
Your data is collected when you:
Place an order through our Shopify storefront.
Sign up for email marketing.
Browse our site, where cookies and analytics may track your activity.
Interact with ads powered by Meta through Enhanced Conversion tracking.

3. How We Use Your Information
We use your personal data to:
Process and fulfill product orders.
Send order updates and promotional emails (via Shopify's internal email tool).
Improve and optimise the performance of our website.
Deliver advertising based on your browsing behaviour using Meta (Facebook/Instagram) tools.

4. Sharing of Your Information
We may share your information with:
‍Service providers: including Shopify (ecommerce), Meta (ads), and Google Analytics (site analytics).
‍Advertising partners: such as Meta, to deliver targeted advertising.
‍Legal authorities: if required by law, regulation, or legal request.
We do not sell your personal data to third parties.

5. Cookies and Tracking Technologies
We use cookies to enhance your experience, analyse traffic, and deliver personalised content. This includes:
Google Analytics (Webflow side) for user behaviour and performance insights.
Meta Pixel (Shopify side, in Enhanced Mode) to optimise advertising.

You can manage cookie settings through your browser. For more details, refer to
Shopify Cookies Policy
Webflow Privacy Policy
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‍6. International Data Transfers
As a UK-based company with a global customer base, your data may be transferred to and processed in countries outside your own. Where this occurs, we ensure that appropriate safeguards are in place to meet UK GDPR requirements.

7. Your Rights (Under UK GDPR)
You have the right to:
Access and receive a copy of your personal data.
Correct or erase your personal data.
Object to or restrict the processing of your data.
Withdraw consent for marketing communications at any time.
Lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data rights have been violated.
To exercise any of these rights, please contact us at the details below.

8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes described above, or as required by applicable law (such as for tax or accounting purposes).

9. Changes to This Policy
We may update this Privacy Policy from time to time. All changes will be posted on this page with a revised "Effective Date." We encourage you to check this page periodically for updates.

10. Contact Us
If you have any questions or concerns about this Privacy Policy, or how we handle your data, you can contact us at:
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‍Apiar London Ltd
26 Seacole Walk, London, SW17 0ZH

Email: info@apiar.co.uk