The Art of time in our story

Our Pursuit to Create Luxury Watches which Showcase Cutting Edge Technology, British Engineering and Sustainable Practices.

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Revolutionise the world of horology one layer at a time.
We strive to create luxury timepieces configured for you, highlighting the unique and innovative designs possible when additive manufacturing is paired with sustainable British engineering.

Our Mission Statement

Our Values

Pushing the boundaries of design

We all felt strongly that sustainability should be woven into the fabric of Apiar. Sourcing low carbon materials, leveraging British suppliers, and manufacturing products in Britain were key from day one.

Made in the UK

~80% of the components that go into our watches are manufactured here in the UK

Sustainability

Onshore Manufacturing and suppliers improves our supply chain visibility, ensuring we run carbon neutrally

Additive

The additive manufacturing process unlocks truly unique geometries

Our Team

A shared passion for engineering

Apiar is the culmination of two childhood friends’ shared love of engineering, horology, and technology. Inspired by the truly innovative nature of Additive Manufacturing, we want to bring it to the consumer market. Why can’t we share the same technologies which are used in aerospace and make watches with lasers?

Matt Oosthuizen

Founder & Managing Director - The Designer

While working in the Technology and Additive Manufacturing industry, Matt was involved in numerous projects that utilised additive manufacturing to produce optimised and sustainable components for the engineering sector. With a deep passion for watches, he thought, "Why isn't anyone applying this to horology?" Additive manufacturing offers boundless design possibilities and has the potential to transform the way we conceive and craft watches. Driven by this vision, Matt founded Apiar.

Sam White

Co-Founder & Operations Director - The Engineer

From a young age, Sam's fascination with mechanical engineering was fueled by his passion for the automotive industry and watchmaking. While working as a Nuclear Engineer, he garnered insights into cutting-edge engineering practices and the utilisation of additive manufacturing. When Matt introduced the concept, Sam was immediately captivated. He joined the team, committed to ensuring that Apiar produces high-quality products that engineers can take pride in.

Will Carroll

Commercial Director - The Technologist

A technology fanatic at heart, Will is deeply passionate about introducing innovative technologies to consumers. When his university friend Matt presented the concept of Apiar, Will was eager to come on board. He quickly developed a passion for watchmaking and additive manufacturing, driven by the potential of how Apiar can deliver this cutting-edge technology to a broader audience.

Stories About Us

Learn more about the story behind Apiar, its founders and the incredible technology of additive manufacturing!

The Factory Next Door: Episode 15

We celebrate a watch on today’s show – one made using 3D printing technologies

We celebrate a watch on today’s show – one made using 3D printing technologies (or additive manufacturing as the technique is referred to in the industry). Apiar are new-comers to the horology world, but their use of additive manufacturing, and focus on British-sourced parts, makes them particularly interesting. We travel to Ebbw Vale in South Wales to visit the factory making Apiar’s intricate watch cases. There, we chat to engineer Youssef about his journey from the steel works of Egypt to the green, green, grass he now calls home. Youssef reveals how to be beat the Far East on price, reminds us why British manufacturing is legendary, and explains why he’s so proud of his machines. We also speak to Apiar founders Matt and Sam about launching a new brand, the power of lattice structures, and why sending out your first products is like waving your child off to university.

WatchPro

Witness the birth of a new luxury British watchmaker at WatchPro Salon

This year’s WatchPro Salon is shaping up to be a showcase of innovation and independent watchmaking from both international and British businesses. Few will be fresher and bolder with their vision than Apiar, a brand new British company that will unveil its first collection of 3D printed watches made from thousands of 0.06mm layers of Grade 23 titanium, the same purity that surgeons use for hip replacement joints.

Watch Affinity

Starting a Watch Brand - Introducing Apiar: Bringing Additive Manufacturing into the world of horology

Several months ago, I attended a watch collectors’ event in London, and over the course of the evening got chatting so someone who was in the process of starting a watch brand. They had an early prototype on hand to look at and try, and I really enjoyed listening to their story of how they had gotten to that point. The amount of work that had gone into the process, and what had been achieved in the timeframe (at that point only around 12 months from the initial idea and the watch I held in my hand) was staggering, and I was blown away hearing about it. I was so impressed that as we exchanged contact details, I asked him to let me know when the launch of their first watch approaches, so I could hear the rest of the story – and so he did.

Making Time Podcast

Making Time x Apiar (Episode 16)

Founders of Apiar, Matt & Sam, had the chance to go on the 'Making Time Podcast' with Darren from Zulu Alpha Straps. Listen in on how the duo are revolutionising the watchmaking industry through British engineering and additive manufacturing!

The Watch Brothers - Invenire v1.0 Review

The Watch Brothers get hands on the new Invenire v1.0 from Apiar

The Dawn of a New Era in Watchmaking... Apiar Watches is set to redefine the watchmaking landscape with the launch of its first model, the Apiar Invenire v1.0, in June 2024. This debut is not just about a new timepiece entering the market; it represents a significant leap in how luxury watches are crafted and customized.

Mr Watch Master

Apiar Watches Showcase Sustainable Cutting Edge Technology

Apiar takes pride in championing British manufacturing as outlined below. They produce their cases, dials, straps, leather travel cases, and sustainable packaging all within the UK, with assembly taking place in London’s Hatton Garden. Additive manufacturing drives the unique watch designs. Apiar partner with ‘Apex Additive Technologies’, based in Ebbw Vale, known for Laser Powder Bed Fusion expertise in Aerospace and Biomedical sectors, creating unique geometries with minimal waste. In Petersfield, FN Manufacturing – experts in 5-axis CNC machining – refine the Invenire cases with Aerospace-level machining. This precision post-processing is crucial for the intricate additive cases.

Develop 3D

Apiar: Finding Time

Luxury watches from companies such as Rolex, Cartier and IWC are always compared to cars, planes and boats, says Matt Oosthuizen. As co-founder of burgeoning timepiece start-up Apiar, he wants to think differently. “We thought: why can’t we have resemblance to the cutting-edge engineering that additive manufacturing is providing? The same lattices that you would see on the nozzles that NASA is using with internal gyroid structures?”

Oracle Time

Apiar’s Debut Invenire v1.0 Brings Cutting-Edge Additive Manufacturing to Horology

Apiar is a new British brand in the watchmaking industry dedicated to bringing cutting-edge engineering techniques to horology. Specifically, they’re interested in additive manufacturing (3D Printing in layman’s terms) using high end materials to create watch designs that would be impossible without this technology.

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Join Us and Help Revolutionise Horology One Layer at a Time.

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FAQs

For the answers to the most frequently asked questions, please see below: -

How soon will I receive my order?

Given the custom nature of our timepieces, the manufacturing process takes between 4-6 months. You will receive regular updates as your order progresses, and accurate delivery date information once the order is ready to be shipped.

Are Apiar watches water resistant?

You’ll find the words “10 bar” engraved on the underside of all of our watches. To qualify for said certification they have been rigorously tested in line with ISO 22810. This testing regime ensures the robustness of the watch not only during a maximum pressure event of 10 bar but also for prolonged submersion underwater whilst also withstanding thermal shock when moving across temperature gradients.

Do you offer refunds?

At Apiar, each of our Invenire timepieces is meticulously crafted and personalised to your specifications. They are made-to-order, ensuring that each watch is as unique as the individual who wears it. Owing to this bespoke nature of our production process, we regret that we are unable to offer refunds on purchases.

Do you offer a warranty on your watches? And if so, what does it cover?

At Apiar, we stand by the enduring quality of our Invenire timepieces, offering a comprehensive 2-year warranty with every purchase. We believe in the longevity of our watches, and we want you to enjoy them with peace of mind. Beyond the warranty period, our commitment to your satisfaction continues with our dedicated servicing program. We are here to ensure that your Invenire keeps ticking as beautifully as the day you first adorned your wrist with it, now and for the many years to come.

Who should I contact if I have a question about my Apiar watch?

If you have any questions, please email us at info@apiar.co.uk.

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