Nothing is impossible
As engineers and designers, we’ve witnessed manufacturing’s potential. Now, we’re here to inspire the watch industry to break new ground.
One mission. Build the impossible.
Pioneers are powering space rockets with lighter, stronger engines. Doctors are custom-building limbs - even vital organs. Physicists are printing fusion reactors that will power the future.
As designers and engineers, we’ve worked on the manufacturing breakthroughs.
As watch lovers, we saw the potential.
The potential to build awesome creations. And do it faster. Lighter. Stronger. From incredible materials. With almost zero waste.
The potential to solve many of the challenges that have held back the watch industry in the past. The potential to build the watches we dream of, without compromise.
We created Apiar to lead the way, helping the watch industry start to ask, “why not?”
To show that we can build the impossible.
Build better
Apiar is here to push the boundaries of what’s possible. To build things that haven’t been done before - perhaps things that were thought to be impossible - and to do it all better. These three principles guide us as we do it, all firmly at the heart of everything we do.
Build impossible
We use additive manufacturing to design and build things that have never been possible before. Impossible geometries, for unique shapes and structures, novel textures and extraordinary strength. In all sizes. From materials that would have previously been too restrictive or expensive to use. Every design we build will always push the boundaries.
Build sustainable
Additive manufacturing is inherently sustainable. Traditional manufacturing starts with a block of raw material and carves, cuts and chips away, discarding waste along the way. We start with nothing and add material one layer at a time, only using what we need. Our partners share our drive for sustainability. Together, we’ll always tread lightly when it comes to nature and the planet.
Build British
The UK is full of amazing manufacturers and craftspeople. We’ve built a supply chain that means we can build the bulk of our components at home - and assemble everything here in the UK, too. Our first watches were around 75% British-made and the number is even higher today. Our goal is to get to 100%. The trickiest bit will be the movements - but we’re working on that…
Frustrated? Then change things
Once you’ve seen and experienced something amazing, it’s hard to go back. In fact, it’s annoying to be held back. This is exactly the situation Matt and Sam, our founders, were in. As engineers and designers, they’d worked on incredible projects using advanced manufacturing processes, with some of the most pioneering companies in the world.
But as watch lovers, their hobby was built around an industry that so often still felt stuck in the past. A passion that was hamstrung by historical but outdated rules and methods. They created Apiar in 2022 to change this - to inspire the industry to leap forwards, making the most of the potential of new and pioneering manufacturing approaches.
Today, Apiar is building the impossible. Meet the team behind it all…
Background: The Designer
“Why isn’t everyone doing it this way?” As an expert in additive manufacturing, that’s the question Matt asked himself. Having produced optimised, sustainable components in many different industries, Matt thought Sam would be interested. As it happens, Sam had had similar thoughts. Together, they saw the potential to transform the way we conceive and build watches…and the rest is history.
Background: The Engineer
Sam’s been obsessed with cars and watches from an early age. It was no surprise when his passion for mechanical engineering became a career, leading him on a path to becoming a Nuclear Engineer. Having worked with cutting-edge manufacturing processes, including additive manufacturing, it was no surprise that he completely agreed with Matt that it was time for the watch industry to jump on the train. His job today is to make sure that everything that comes out of Apiar is something an engineer can be truly proud of.
Background: The Technologist
Will’s always been a tech lover. So when Matt, his university mate, told him about Apiar, it was almost inevitable that he’d want to be part of it. He quickly fell down the watch rabbit hole, getting deeper into watchmaking and additive manufacturing. His role today is to make sure that Apiar can share that passion with as wide an audience as possible.
Join us on our mission
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